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Optimized free-to-paid conversion rate by 32%, and decreased cost/conversion by 53%.

Increased landing page CR to 36%, decreased CPI by 45% and brought first 145 installs from Google Ads.

Brought 100 SQLs a month with Linkedin and Facebook ads, decreased cost per acquisition by 30%.

Enhanced the marketing campaign by targeting a specific sub-category, such as users of the "Keap" software.

Increased sign ups by 135% and decreased cost per acquisition by $32.