Optimized free-to-paid conversion rate by 32%, decreased cost/conversion 53%.
Increased landing page CR to 36%, decreased CPI by 45% and brought first 145 installs from Google Ads.
Brought 100 SQLs a month with Linkedin and Facebook ads, decreased cost per acquisition by 30%.
Enhanced the marketing campaign by targeting a specific sub-category, such as users of the "Keap" software.
Increased sign ups by 135% and decreased cost per acquisition by $32.