Pearler is an investing app designed to help you reach your financial goals, within a supportive community. Our mission is to help everyday people become successful long-term investors.
The Challenge
Pearler had a solid web presence. Good traffic coming from organic channels. But the client acquisition was not cost effective. The challenge was to decrease the cost per acquisition.
Our Solution
- We analyzed previous data, converting blogs ad keywords and created 5 search campaigns targeting different stages: awareness, consideration, decision
- We created 30+ landing page presenting each type of investments (ETFs, microshares, etc)
- We leveraged the re-targeting campaign with Facebook and display to offer the first deposit free, to increase the amount of users placing the first deposit.
- We leveraged automation layering (tracked all evens, ad with assigned values to each of it, so that advertising platforms won’t optimize by just sign up, but actual investment, and engaged usage.
135%
increase in sign up
32%
Increase in the ROAS
32%
Decrease in cost/conversions
