Maximizing ROI:

How WeScale Implemented Effective Paid Acquisition Strategies for Seller.Tools

FuseDesk is a support ticketing solution that combines all kinds of helpdesk capabilities in one place. It's easy to use, powerfully insightful for business owners, and seamless for customers.

The Challenge

FuseDesk is a helpdesk based on Infusionsoft (Keap). The main struggle of Fusedesk was to target small and medium business owners that use Infusionsoft (Keap) as their CRM.

Our Solution

We leveraged one of Google’s most recent campaign types - Performance Max Campaign, which combines keywords and audiences. This allowed us to target “Keap” users specifically. We used product-led growth as our go-to-market strategy by offering free access to the platform. Additionally, we leveraged LinkedIn's Company page targeting to reach prospects interested in the “Keap” CRM. And also used Custom Intent targeting to target users who search YouTube with relevant keywords.

Conversion rate

Decreased the cost/conversion

Traffic to the website