FuseDesk is a support ticketing solution that combines all kinds of helpdesk capabilities in one place. It's easy to use, powerfully insightful for business owners, and seamless for customers.
FuseDesk is a helpdesk based on Infusionsoft (Keap). The main struggle of Fusedesk was to target small and medium business owners that use Infusionsoft (Keap) as their CRM.
We leveraged one of Google’s most recent campaign types - Performance Max Campaign, which combines keywords and audiences. This allowed us to target “Keap” users specifically. We used product-led growth as our go-to-market strategy by offering free access to the platform. Additionally, we leveraged LinkedIn's Company page targeting to reach prospects interested in the “Keap” CRM. And also used Custom Intent targeting to target users who search YouTube with relevant keywords.