Maximizing ROI:

How WeScale Implemented Effective Paid Acquisition Strategies for FuseDesk.

FuseDesk is a support ticketing solution that combines all kinds of helpdesk capabilities in one place. It's easy to use, powerfully insightful for business owners, and seamless for customers.


Conversion rate


Decreased the cost/conversion


Traffic to the website

The Challenge

FuseDesk is a helpdesk based on Infusionsoft (Keap). The main struggle of Fusedesk was to target small and medium business owners that use Infusionsoft (Keap) as their CRM.

Our Solution

We leveraged one of Google’s most recent campaign types - Performance Max Campaign, which combines keywords and audiences. This allowed us to target “Keap” users specifically. We used product-led growth as our go-to-market strategy by offering free access to the platform. Additionally, we leveraged LinkedIn's Company page targeting to reach prospects interested in the “Keap” CRM. And also used Custom Intent targeting to target users who search YouTube with relevant keywords.

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Optimized free-to-paid conversion rate by 32%, decreased cost/conversion 53%.

Increased landing page CR to 36%, decreased CPI by 45% and brought first 145 installs from Google Ads.