Seller.Tools is an Amazon optimization platform created by the top 1% of Amazon sellers. They empower sellers to leverage actual Amazon data to take their business to new heights.
Seller.Tools had an established brand in the market with good traffic to their chrome extension. However, the traffic was not being correctly tracked and utilized. The team previously tried running ads but the ads didn’t turn out to be very effective. The cost per lead was high and it wouldn’t result in a positive ROI. Seller.Tools were trying to win in a market with big competition and expensive CPC with not relevant enough keywords and traffic.
We integrated Mixpanel with Analytics and Data Studio to track users & events from the Chrome extension & Website. This action made it possible to re-target Chrome Extension users ( a big database of highly interested users.)
We used product-led growth as a go-to-market strategy. Created a free-access campaign and directed users to try the platform.
We used in-dashboard tours and pop-ups to onboard users to get the “Aha moment” of the platform. This increased CRO by 32%.
Opening premium features from retargeting sign-ups within 14 days we increased on-dashboard conversion with pop-ups and banners.