Press Loft is a major online PR software brand specializing in the Interior, Gift, Fashion industries with teams set up around the globe. They work to connect branding, PR, and Digital Marketing agencies with journalists, bloggers, and social influencers to give them a reliable platform for collaboration.
Press Loft had a customer base gained chiefly through referrals, cold email outreach, and participation in the largest PR conferences. They needed a scalable way to acquire new and big clients from the UK, Western Europe, and Australia. The Press Loft product is easy to use and simplifies the work of PR specialists. However, the struggle was that Press Loft is in a relatively new SaaS product category, and PR specialists, agencies don’t usually know and search about this kind of product.
We thoroughly researched the market and separated two of the most critical buyer personas to target:
Founder and CEO